SUSE x RANCHER
SUSE x RANCHER
SUSE x RANCHER
SUSE x RANCHER
SUSE x RANCHER
Fusing two icons.
Fusing two icons.
Fusing two icons.
Fusing two icons.
Fusing two icons.
Challenge
In 2020, Linux distribution company SUSE and Kubernetes start-up Rancher joined forces, and the Brand Development team at Deloitte Digital Berlin was entrusted to fuse these two strong brands. The brand refresh needed to capture the heart and soul of both companies while aligning them to one strong, shared identity.
Challenge
In 2020, Linux distribution company SUSE and Kubernetes start-up Rancher joined forces, and the Brand Development team at Deloitte Digital Berlin was entrusted to fuse these two strong brands. The brand refresh needed to capture the heart and soul of both companies while aligning them to one strong, shared identity.
Challenge
In 2020, Linux distribution company SUSE and Kubernetes start-up Rancher joined forces, and the Brand Development team at Deloitte Digital Berlin was entrusted to fuse these two strong brands. The brand refresh needed to capture the heart and soul of both companies while aligning them to one strong, shared identity.
Challenge
In 2020, Linux distribution company SUSE and Kubernetes start-up Rancher joined forces, and the Brand Development team at Deloitte Digital Berlin was entrusted to fuse these two strong brands. The brand refresh needed to capture the heart and soul of both companies while aligning them to one strong, shared identity.
Challenge
In 2020, Linux distribution company SUSE and Kubernetes start-up Rancher joined forces, and the Brand Development team at Deloitte Digital Berlin was entrusted to fuse these two strong brands. The brand refresh needed to capture the heart and soul of both companies while aligning them to one strong, shared identity.
Role
On this project, as Brand Designer, I helped to develop a brand narrative and a completely new design system around the idea ”Innovate Everywhere” for a fresh and contemporary look. The key visual concept, “Infinity” can be applied to all mediums, photography, illustration, motion, or icons, to name a few.
Role
On this project, as Brand Designer, I helped to develop a brand narrative and a completely new design system around the idea ”Innovate Everywhere” for a fresh and contemporary look. The key visual concept, “Infinity” can be applied to all mediums, photography, illustration, motion, or icons, to name a few.
Role
On this project, as Brand Designer, I helped to develop a brand narrative and a completely new design system around the idea ”Innovate Everywhere” for a fresh and contemporary look. The key visual concept, “Infinity” can be applied to all mediums, photography, illustration, motion, or icons, to name a few.
Role
On this project, as Brand Designer, I helped to develop a brand narrative and a completely new design system around the idea ”Innovate Everywhere” for a fresh and contemporary look. The key visual concept, “Infinity” can be applied to all mediums, photography, illustration, motion, or icons, to name a few.
Role
I helped to develop a brand narrative and a completely new design system around the idea ”Innovate Everywhere” for a fresh and contemporary look. The key visual concept, “Infinity” can be applied to all mediums, photography, illustration, motion, or icons, to name a few.
Rebrand
Rebrand
Rebrand
Rebrand
Rebrand
Art Direction / Brand Design
Art Direction / Brand Design
Art Direction / Brand Design
Art Direction / Brand Design
Art Direction / Brand Design
Deloitte Digital
Brand Development Team
Head Brand Development
Vincent Kyas
Creative Director
Alisa Hellwege
Art Director / Brand Designer
Charl-x
Brand Designer
India Armstrong
Strategy Lead
Malte Adomeit
Strategy Senior
Valerie Ngom
Year
2020
SUSE
Creative Team
Creative Director
Spencer Davis
Chief Comms Officer
April Moh
External
Design team
Designer
Linda Einhoff
Designer
Christine Putz
Deloitte Digital
Brand Development Team
Head Brand Development
Vincent Kyas
Creative Director
Alisa Hellwege
Art Director / Brand Designer
Charl-x
Brand Designer
India Armstrong
Strategy Lead
Malte Adomeit
Strategy Senior
Valerie Ngom
Year
2020
SUSE
Creative Team
Creative Director
Spencer Davis
Chief Comms Officer
April Moh
External
Design team
Designer
Linda Einhoff
Designer
Christine Putz
Deloitte Digital
Brand Development Team
Head Brand Development
Vincent Kyas
Creative Director
Alisa Hellwege
Art Director / Brand Designer
Charl-x
Brand Designer
India Armstrong
Strategy Lead
Malte Adomeit
Strategy Senior
Valerie Ngom
Year
2020
SUSE
Creative Team
Creative Director
Spencer Davis
Chief Comms Officer
April Moh
External
Design team
Designer
Linda Einhoff
Designer
Christine Putz
Deloitte Digital
Brand Development Team
Head Brand Development
Vincent Kyas
Creative Director
Alisa Hellwege
Art Director / Brand Designer
Charl-x
Brand Designer
India Armstrong
Strategy Lead
Malte Adomeit
Strategy Senior
Valerie Ngom
Year
2020
SUSE
Creative Team
Creative Director
Spencer Davis
Chief Comms Officer
April Moh
External
Design team
Designer
Linda Einhoff
Designer
Christine Putz
Deloitte Digital
Brand Development Team
Head Brand Development
Vincent Kyas
Creative Director
Alisa Hellwege
Art Director / Brand Designer
Charl-x
Brand Designer
India Armstrong
Strategy Lead
Malte Adomeit
Strategy Senior
Valerie Ngom
Year
2020
SUSE
Creative Team
Creative Director
Spencer Davis
Chief Comms Officer
April Moh
External
Design team
Designer
Linda Einhoff
Designer
Christine Putz