MTV GLOBAL
MTV
MULTIPLATFORMS
MTV
MULTIPLATFORMS
MTV
MULTIPLATFORMS
MTV
GLOBAL
A holistic brand experience.
A holistic brand experience.
A holistic brand experience.
A holistic brand experience.
A holistic brand experience.
Challenge
Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.
Challenge
Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.
Challenge
Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.
Challenge
Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.
Challenge
Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.
Role
In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.
Role
In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.
Role
In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.
Role
In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.
Role
In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.
Cross-Branding
Cross-Branding
Cross-Branding
Cross-Branding
Cross-Branding
Art / Motion Direction / Brand Design Supervision
Art / Motion Direction / Brand Design Supervision
Art / Motion Direction / Brand Design Supervision
Art / Motion Direction / Brand Design Supervision
Art / Motion Direction / Brand Design Supervision
Mtv
World Creative Studio
VP Creative Director
Sean Saylor
Creative Director
Maximiliano Borrego
Brand Design Lead
Charl-x
Operation Director
Delfina Chiesa
Producer
Francisco Romairone
Year
2018
Production Company
Trollbäck+Company
Creative Director
Rosie Garschina
Producer
Betsy Jones
Additional GFX
The Negra Studio
Mtv
World Creative Studio
VP Creative Director
Sean Saylor
Creative Director
Maximiliano Borrego
Brand Design Lead
Charl-x
Operation Director
Delfina Chiesa
Producer
Francisco Romairone
Year
2018
Production Company
Trollbäck+Company
Creative Director
Rosie Garschina
Producer
Betsy Jones
Additional GFX
The Negra Studio
Mtv
World Creative Studio
VP Creative Director
Sean Saylor
Creative Director
Maximiliano Borrego
Brand Design Lead
Charl-x
Operation Director
Delfina Chiesa
Producer
Francisco Romairone
Year
2018
Production Company
Trollbäck+Company
Creative Director
Rosie Garschina
Producer
Betsy Jones
Additional GFX
The Negra Studio
Mtv
World Creative Studio
VP Creative Director
Sean Saylor
Creative Director
Maximiliano Borrego
Brand Design Lead
Charl-x
Operation Director
Delfina Chiesa
Producer
Francisco Romairone
Year
2018
Production Company
Trollbäck+Company
Creative Director
Rosie Garschina
Producer
Betsy Jones
Additional GFX
The Negra Studio
Mtv
World Creative Studio
VP Creative Director
Sean Saylor
Creative Director
Maximiliano Borrego
Brand Design Lead
Charl-x
Operation Director
Delfina Chiesa
Producer
Francisco Romairone
Year
2018
Production Company
Trollbäck+Company
Creative Director
Rosie Garschina
Producer
Betsy Jones
Additional GFX
The Negra Studio