MTV GLOBAL

MTV 
 
MULTIPLATFORMS  

MTV 
 
MULTIPLATFORMS 

MTV 
 
MULTIPLATFORMS  

MTV 
 
GLOBAL  

A holistic brand experience.

A holistic brand experience.

A holistic brand experience.

A holistic brand experience.

A holistic brand experience.

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Challenge

Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for  on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.

Challenge

Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for  on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.

Challenge

Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for  on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.

Challenge

Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for  on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.

Challenge

Design a holistic brand experience that aligns all of MTV’s international properties with a modern look for  on-air, digital, and social platforms. Develop a flexible system to build out the brand’s digital presence and guide MTV's internal teams in creating expressive, future-proof visuals in every region.

Role

In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.

Role

In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.

Role

In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.

Role

In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.

Role

In collaboration with the creative team of Trollbäck, I coordinated and led all facets of design and animation, from visual research to implementation. My main responsibility was to oversee the redesign from a brand perspective, ensuring that the new design works cohesively across different scenarios and represents the fresh spirit of the brand.

Cross-Branding

Cross-Branding

Cross-Branding

Cross-Branding

Cross-Branding

Art / Motion Direction / Brand Design Supervision

Art / Motion Direction / Brand Design Supervision

Art / Motion Direction / Brand Design Supervision

Art / Motion Direction / Brand Design Supervision

Art / Motion Direction / Brand Design Supervision

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Mtv 
World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Brand Design Lead
Charl-x

Operation Director
Delfina Chiesa

Producer
Francisco Romairone

Year
2018

 

Production Company
Trollbäck+Company 

Creative Director
Rosie Garschina

Producer
Betsy Jones

 

Additional GFX
The Negra Studio

 

Mtv 
World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Brand Design Lead
Charl-x

Operation Director
Delfina Chiesa

Producer
Francisco Romairone

Year
2018

 

Production Company
Trollbäck+Company 

Creative Director
Rosie Garschina

Producer
Betsy Jones

 

Additional GFX
The Negra Studio

 

Mtv 
World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Brand Design Lead
Charl-x

Operation Director
Delfina Chiesa

Producer
Francisco Romairone

Year
2018

 

Production Company
Trollbäck+Company 

Creative Director
Rosie Garschina

Producer
Betsy Jones

 

Additional GFX
The Negra Studio

 

Mtv 
World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Brand Design Lead
Charl-x

Operation Director
Delfina Chiesa

Producer
Francisco Romairone

Year
2018

 

Production Company
Trollbäck+Company 

Creative Director
Rosie Garschina

Producer
Betsy Jones

 

Additional GFX
The Negra Studio

 

Mtv 
World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Brand Design Lead
Charl-x

Operation Director
Delfina Chiesa

Producer
Francisco Romairone

Year
2018

 

Production Company
Trollbäck+Company 

Creative Director
Rosie Garschina

Producer
Betsy Jones

 

Additional GFX
The Negra Studio