MTV. EMA AWARDS 2017. 
A MASSIVE CROSS-MEDIA VISUAL CAMPAIGN.

MTV. EMA AWARDS 2017. 
A MASSIVE CROSS-MEDIA VISUAL CAMPAIGN.

MTV. EMA AWARDS 2017. 
A MASSIVE CROSS-MEDIA VISUAL CAMPAIGN.

MTV. EMA AWARDS 2017. 
A MASSIVE CROSS-MEDIA VISUAL CAMPAIGN.

MTV. EMA AWARDS 2017. 
A MASSIVE CROSS-MEDIA VISUAL CAMPAIGN.

The Challenge

To develop a creative based around an ‘Urban Art’ form. From graffiti to fly posters, the eclectic and diverse streets of London become the inspiration for visual treatment. Photography, illustrated characters and London centric iconography were brought to life through animated techniques and designed into the walls of the city. Continuing through to the live stage arena and all broadcast applications, the brand kit created a unified and cohesive visual approach. 

The Challenge

To develop a creative based around an ‘Urban Art’ form. From graffiti to fly posters, the eclectic and diverse streets of London become the inspiration for visual treatment. Photography, illustrated characters and London centric iconography were brought to life through animated techniques and designed into the walls of the city. Continuing through to the live stage arena and all broadcast applications, the brand kit created a unified and cohesive visual approach. 

The Challenge

To develop a creative based around an ‘Urban Art’ form. From graffiti to fly posters, the eclectic and diverse streets of London become the inspiration for visual treatment. Photography, illustrated characters and London centric iconography were brought to life through animated techniques and designed into the walls of the city. Continuing through to the live stage arena and all broadcast applications, the brand kit created a unified and cohesive visual approach. 

The Challenge

To develop a creative based around an ‘Urban Art’ form. From graffiti to fly posters, the eclectic and diverse streets of London become the inspiration for visual treatment. Photography, illustrated characters and London centric iconography were brought to life through animated techniques and designed into the walls of the city. Continuing through to the live stage arena and all broadcast applications, the brand kit created a unified and cohesive visual approach. 

The Challenge

To develop a creative based around an ‘Urban Art’ form. From graffiti to fly posters, the eclectic and diverse streets of London become the inspiration for visual treatment. Photography, illustrated characters and London centric iconography were brought to life through animated techniques and designed into the walls of the city. Continuing through to the live stage arena and all broadcast applications, the brand kit created a unified and cohesive visual approach. 

My Role

I led the visual strategy of the entire campaign from defining the visual approach and treatment to designing several graphic elements. I coordinated and led all facets of design and animation including visual research, tone and attitude, moodboards, styleframing, storyboards, layout & grids, typography, responsive and adaptive design, motion behavior and color palette across all visual assets, from offline to on-air and all social media channels.

My Role

I led the visual strategy of the entire campaign from defining the visual approach and treatment to designing several graphic elements. I coordinated and led all facets of design and animation including visual research, tone and attitude, moodboards, styleframing, storyboards, layout & grids, typography, responsive and adaptive design, motion behavior and color palette across all visual assets, from offline to on-air and all social media channels.

My Role

I led the visual strategy of the entire campaign from defining the visual approach and treatment to designing several graphic elements. I coordinated and led all facets of design and animation including visual research, tone and attitude, moodboards, styleframing, storyboards, layout & grids, typography, responsive and adaptive design, motion behavior and color palette across all visual assets, from offline to on-air and all social media channels.

My Role

I led the visual strategy of the entire campaign from defining the visual approach and treatment to designing several graphic elements. I coordinated and led all facets of design and animation including visual research, tone and attitude, moodboards, styleframing, storyboards, layout & grids, typography, responsive and adaptive design, motion behavior and color palette across all visual assets, from offline to on-air and all social media channels.

My Role

I led the visual strategy of the entire campaign from defining the visual approach and treatment to designing several graphic elements. I coordinated and led all facets of design and animation including visual research, tone and attitude, moodboards, styleframing, storyboards, layout & grids, typography, responsive and adaptive design, motion behavior and color palette across all visual assets, from offline to on-air and all social media channels.

Type
Cross-Media Visual Campaign

Type
Cross-Media Visual Campaign

Type
Cross-Media Visual Campaign

Type
Cross-Media Visual Campaign

Type
Cross-Media Visual Campaign

Role
Design and Art Direction

Role
Design and Art Direction

Role
Design and Art Direction

Role
Design and Art Direction

Role
Design and Art Direction

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Mtv 
World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Creative Lead
Francisco Casais

Brand Design Lead

Charl-x

Senior Designer
Ignacio Varone

Junior Designer
Milagros Fiuza

Motion Designer
Ismael Picardi

Operation Director

Delfina Chiesa

Producer
Camila Gonzalez Navedo

Year

2017

 


Mtv World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Creative Lead
Francisco Casais

Brand Design Lead

Charl-x

Senior Designer
Ignacio Varone

Junior Designer
Milagros Fiuza

Motion Designer
Ismael Picardi

Operation Director

Delfina Chiesa

Producer
Camila Gonzalez Navedo

Year

2017

 


Mtv World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Creative Lead
Francisco Casais

Brand Design Lead

Charl-x

Senior Designer
Ignacio Varone

Junior Designer
Milagros Fiuza

Motion Designer
Ismael Picardi

Operation Director

Delfina Chiesa

Producer
Camila Gonzalez Navedo

Year

2017

 


Mtv World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Creative Lead
Francisco Casais

Brand Design Lead

Charl-x

Senior Designer
Ignacio Varone

Junior Designer
Milagros Fiuza

Motion Designer
Ismael Picardi

Operation Director

Delfina Chiesa

Producer
Camila Gonzalez Navedo

Year

2017

 


Mtv 
World Creative Studio

VP Creative Director
Sean Saylor

Creative Director
Maximiliano Borrego

Creative Lead
Francisco Casais

Brand Design Lead

Charl-x

Senior Designer
Ignacio Varone

Junior Designer
Milagros Fiuza

Motion Designer
Ismael Picardi

Operation Director

Delfina Chiesa

Producer
Camila Gonzalez Navedo

Year

2017

 

Current

Mtv Brand Design Lead

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